You have a successful salon business, but you are in it.

You are waking up early, feeling panicked trying to post on social media and answering DM’s and trying to put out fires before the doors to the salon even open. You are rushing out the door and haven't even had a second to breathe and it seems like 10 people need you all at once. 

It’s a lot and it’s time for support. 

It’s lonely in salon biz, there is so much noise - and the last thing you need is another basic program that gives you a bunch of BS homework and spreadsheets, or stuff that you have heard a million times. 

You don’t need total hand holding or someone telling you exactly what to do - but not looking for basics anymore either - business  is going well but it’s personally hard to balance it all and stay ahead of it - it’s heavy… And lonely at the top. You want to be inspired in your leadership again and stop guessing how you will grow your business month after month. 

In my world you don’t have to choose. You can have a supported business and support for yourself as you grow your business. Whoever said you can’t have it all had the wrong gameplan… 

“In a dream world your salon is a well oiled machine, the fires are far and few between, you work way less BTC than you are right now, your daily stress is gone, and you can breathe and feel creative again”

"THE MONEY. THE BALANCE LIFE. THE FAMILY. THE IMPACT.

The freakin’ amazing business with breathing room. 

What is this?

The Supported Salon Owner is a collective of my best ongoing salon owner support tools that are designed to get you from feeling stressed, saying EFF this way too much to feeling like owning the salon is a sweet Sunday brunch with pals and mimosas. 

Weekly coaching with me, real time q/a and a bts view into what the best and most successful salons around the country are doing, PLUS access to my most popular masterclasses and resources - all in one place. No additional payments or paying more to watch a replay…

You don’t have to choose.  This community is unlike any I've seen in that you are among peers - connecting with beauty pros who do the dang thing and are also multi passionate entrepreneurs, incredibly talented and creative individuals. These are the tables you WANT to PULL UP A CHAIR at - the conversations that happen here are here to guide and support you through scenarios like hiring and firing, the future of salons and how we make the relationships last with our teams, what supported growth feels like to younger stylists coming up in the industry, and how we future proof for ourselves as owners, create more growth of revenue, creative ways to spend less and keep more (and that's just the tip of the iceberg)... We go into mindset, money, biz strategy, growth and how to create a business that will support you into the future with longevity and overall peace - what would it feel like to fully fund your retirement account from the business? Or even just start one? Not having to take your work phone everywhere? Going on vacations, or extended leaves and 100% knowing everything was going to be fine without you? Gosh what about just knowing your business IS able to support you through different stages of life as you age as a salon owner and want to step away from being BTC.

This is important stuff for today AND tomorrow. A calm and peaceful mindset for those of us that lead is one of the most valuable tools a business owner can have.   

Don’t get it twisted tho - this isn't a woo woo business support group - this is real business with support for you AND the business.

The Supported Salon Owner is for:

This is for salon owners and beauty biz owners who want support when they are making the hard decisions. When they are trying to figure out what to do next in order to hit their goals. To grow their business. Who just need a little help. Support. 

You are too close to it. That's why it all feels too heavy, too lonely. You get to the salon and you planned for a 6 hour workday and it turns into 10. You are trying to talk about business things to your BFF or your partner and they keep telling you “you are doing such a great job, just keep it up” but you don’t have anyone to ask these questions to that can actually help. 

You know you need help, the sounding board and it’s been hard to find the right type of network… UNTIL NOW. 

The way that this is set up is so different. No weird facebook group just lumping you in with strangers, people that are all over the place in their business and their questions are *eye roll cringey* and not actually supporting you.  I know that that’s what is available in our industry - so we created something different - These are people and business owners on your level.  Real businesses doing the dang thing and growing all the while the salon owner is supported and thriving as a human as well. 

Most group programs are missing something - it’s old stuff they piled together and you don’t actually get access to the mentor, or it’s a hodge podge of people you wouldn’t want to be in an actual room with - not Supported Salon Owner. (Spoiler alert: Just wait until you see the little black book of beauty biz) 

If you desire to stop second guessing every big decision about hiring, firing, client communication, your team AND every small decision that has big impact about retail + social, inventory and what to say when you need to fire that client or change your hours… You need to be a supported salon owner. This is for you. 

If you are thinking about HOW TF am i going to get to the point where i can work less BTC and literally cant see it (YET). This is for you. 

“Transitioning from renting a chair in a salon to opening my own Salon Suite… All I can say that Lexi has helped transition, see my vision so clear, and boost my confidence as a stylist and a business owner”

If you want to say EFF this all the time, specifically when the washer breaks for the 10th time, but feel handcuffed to previous decisions in your business… this is for you. 

If you daydream about working solo again and not having to deal with your team but would NEVER do that because you actually LOVE your salon and team so much - but would like a break every once and a while - this is for you. 

If you can’t go on vacation without worrying about the salon 24/7 and work to “catch up” while you are supposed to be sipping margs by the pool… this is for you.   

If you are tired and lonely as a salon owner and sick of experts telling you to do one more complicated thing - say it with me “eff that” - we are here for simplicity and support that works… this is for you. 

If you are so ADHD about your business and just need to calm the EFF down and have a “brain wrangler” to get you on track … this is for you. 

My clients on average add an extra $75K to their revenue after working with me

I love to strategize and share what I'm doing in my salon and help you adapt what's already working to grow your biz too. 

Amanda added $30k to her year feeling more supported than ever as she transitioned her business into a truly profitable salon. 

Clarissa went from working in a dark windowless suite where there was a murder in the parking lot, to being supported in her decisions (by data, Lexi and strategy) to a beautiful (much safer) double window suite in a new town AND raised her prices and crossed the double six figure mark… 

I personally work two days BTC and am so SUPPORTED by my salon that I live in a constant pinch me moment. I love my salon and get to be the owner of my original vision, i get to come back to the ideas and fun inspired human I was when I started out on this journey over 18 years ago. All of that experience is compiled into every lesson, every masterclass and every broadcast and roundtable to help you through this thing we call entrepreneurship in the salon.  

Nothing like this exists.

Nothing like this exists. In my world you don’t have to choose. I get it - you have invested in offers before to get support and got inside and it wasn’t what you were looking for - you felt a little burned and like you wasted your money, so you feel hesitant to get more support. And that's exactly why this offer exists - I saw a gap in the market of salon owners needing support to move their business forward in a seamless and easy way. That's what you get in this program.  You get coaching AND resources AND community (at your level).  

We don’t do facebook group chatter and we don’t waste time with been there done that, business basics that don't actually make you more money… we don’t waste time talking about hypothetical things that you can’t actually do and don’t serve you as a leader and business owner - we are here for supported conversations that move the needle in business, one salon owner at a time. 

This level of conversation has only been available in closed rooms and small tables. And I think that's BS. Like minded salon owners deserve a space to elevate, amplify and live a little without pressure and speculation form their staff. We're opening the floor for you and the BIG conversations that you need access to including how to work less BTC and not lose money, how to grow you team and get them to stay, how to get more of the right new clients without hours on social, bring in more in retail sales without any sales ick or agony and how to get your team on board with all of it.  

You can sit with us - is real - no pretense, come as you are and get the support you and your business needs. Not another spreadsheet or shitty idea to grow your social media… 

This is support for the salon owner and the business that ACTUALLY works to create more revenue for the business and time away from the business for you. TOGETHER. It’s not one or the other. Salon AND Life can flourish at the same time. You can go on vacation without overworking just to be able to leave and be poolside with your family, reading the latest Colleen Hoover and not worrying about the salon. Everything is fine. They can exist together and both be great.  

You can’t separate yourself from your business, but you can create space between your life and your business. IMO being a salon owner should provide you a richer life - and if you are living as a “poor salon owner” because you think your work MUST come first and you have to hit burnout before it’s allowed to get good - you need this.  

 You deserve it all, and the support to get there - all in one place. You don’t have to choose. 

What’s Included?

Bi-Weekly private + direct email correspondence with Lexi 

Asset + resource library

Private SSO weekly broadcast from Lexi

2 salon owner round table coaching telegram days

Page in the beauty business black book 

First invitations to “Supported IRL” Retreat

Sure you can do a lot of things and absolutely can succeed without support. But it’s 100% not as fun, and definitely will take longer. I’m here for the shortcut if it exists, and support is the #1 shortcut I know.

It’s too freaking much to do this all without help.

Hey, I’m Lexi:

Salon Biz coach and mentor, Salon Owner of 18 years (with a team of nearly 20) that loves to live way more than I love to work. I figured this stuff out so my salon could support my life. Yes please, and she keeps on giving. 

 I’ve helped DOZENS of salon owners scale their businesses to multi high 6 figures and 7 figure + salons (and my own too) and know our industry inside and out. I’ve been doing this a LONG time and am here for the growth of our industry. I believe wholeheartedly that I have given my experiences and talents in order to help get more money into the hands of WOMEN - so that we can change the trajectory of our lives and our future families lives. Because that's all we really want right?? To be happy and not worry about money and spend our time doing what we love with people we love?? We have THE BEST tool to do this - THE SALON. 

Other titles I wear besides human and salon owner are: Present Mom + Wife, Host of The Ten MInute Beauty Biz Podcast, Youtuber, avid shopper, and wannabe gardener….

I’m able to do all of this because I am a SUPPORTED human in my business first and foremost.  

all this for only $97 a month… are you ready to feel supported?

“Everything you’ve ever told me to do or helped me to do myself- really works. Whether it’s figuring out my dream client, holiday planning, goal setting, social media, salon marketing, etc. You’ve given me so many valuable tips and lessons. Forever grateful and appreciative!”

I just want to say THANK YOU so much for the direction and motivation your class has give me so far. I ABSOLUTELY love everything you are putting out there and into my head… AND in the first time in my career I am almost completely booked for March, which is one of my goals this month and its’s only the 3rd… I am constantly getting new followers and girls in my chair.

Frequently Asked Questions

  • In less than 30 min a week you can plug into The SUPPORT with Lexi. The masterclasses and resources vary in length and how much time you spend in the chat will be up to you. The point is that Supported Salon Owner isn’t a distraction keeping you from doing the work you need to do but help you streamline, simplify and give you the assistance needed to get the stuff done to get you to results. text goes here

  • You can cancel anytime after your initial commitment is over. There is a 3 month minimum to join SSO, then you can cancel at anytime.

  • Absolutely you get the recordings, and heck no you don’t have to pay extra to watch a recording. That bugs me - so you won’t see that here. While you are an active member of SSO you have access to all resources in the library including all recordings.

  • If you are an aspiring salon owner, beauty biz owner of any kind (spa, suite, micro salon, etc) you are welcome to join SSO and the conversations and support will benefit you. Of course ANY business model is welcome commission, hybrid, and rental salons/spas - it’s all applicable.

  • SalonQuarterly is my Signature online course for simplified growth and salon business marketing for both retail and services. Check it out here.

    SalonMINDS Mastermind is my 3 month salon owner mastermind for adding an additional $50k+ to your business without more hours BTC as an owner. Get on the waitlist for enrollment here.

    I have had so many requests for something in between the two and that is why I created this program, Supported Salon Owner.

    SSO is perfect to add on to SQ and bridge the gap before or after an intimate 3 months inside of salonMINDS. If you are interested in a bundle just send me a DM or email coaching@lexilomax.com and we can hook you up.

  • Investing in your business can be tricky, I’ve been burned by biz investments too. The main thing - just like in salon biz is to have a clear agreement and expectations. If you like what you see here and understand what you are getting into I will deliver on my part. Investing with me is NOT for people who aren’t willing to do their part. If you have questions or want to talk about this further I invite you to DM me on Ig @lomax.lexi

  • I’m a super involved biz mentor. It’s honestly the only way I know to really help you - by being it it with you and asking questions. The format of this program is that you and I will be in direct communication every week, there is a live monthly call I will host on zoom where we can interact in real time, plus tons of resources (see above for all that’s included) that I know you need and have created specifically for this process.

  • There is bi-weekly 1:1 support via Lexi’s proven SSO accountability and coaching method via email and opportunity for 1:1 hot seat times on the business round table telegram days. There are no 1:1 calls included in the program however as a SSO member you will have first access to any 1:1 coaching Lexi makes available.

  • No one knows what you and your business needs better than you. I trust that if you are here and making a decision for you that you know what’s good for you. What I can say is that time is going to pass regardless and I would rather not be in the same position 6 months from now. Life is gonna life no matter what - and the time to take action in order to get results in your business is to do that asap - regardless of if you join SSO or not.

  • When you join, you’ll get an email from me saying “hi” and again every other Friday for however long you stay in SSO.

    That’s one email from me, every other Friday, The emails will always have [SSO] in the subject line, so you’ll know that it’s me and you’ll be able to prioritize it.

    The email will ask three questions all related to accountability and what’s going on in business that week.

    You shouldn’t spend more than ten minutes on it.

    And I will personally respond with insights, advice and micro coaching on how to move forward based on what you tell me.

    This works beautifully for a number of reasons:

    You’ve paid, so you’ve got skin in the game.

    You know I’ll be looking out for your email, so you’ve got accountability.

    We know what gets measured is what can improve (what you did). That means we will study the past week to improve the future.

    You’re making a series of micro-commitments that become tougher to break once they’re public (what you’re going to do).

    You get to do a brain-dump to clear the fog at the end of the week.

    You will have a permanent and immediately-accessible “diary log” of all the important metrics and decisions taken in your business over our time together AND my responses to you.