CONTENT CALENDAR & SYSTEM
TO HELP YOU GROW YOUR BEAUTY BUSINESS AND KNOW WHAT TO SAY TO STAND OUT IN THE EVER CHANGING AND COMPETITIVE SALON LANDSCAPE.
This is for you if:
You need more clients in the salon and want less time on social to get there
You know social works but it feels like it takes forever, or you are still waiting for it to work at all
You have no plan for social media and your business
You don’t know what to say or how to say it to attract the right clients and make more sales
You are posting your 2-3 tiktoks, one Instagram feed post and stories per day and yet no one is DMing you "Ok, talk to me, I need this", how do i book”
You wake up and ask yourself “ what should I post today?” and then proceed to fall in a scroll hole for 45 minutes and post nothing
What you do in the salon is freaking amazing, and social gives you a headache just thinking about it - but you know it will help your business
You find yourself scrolling a ton, looking for content inspo from those who are crushing it online, you try to emulate what they're doing. You use their “hook ideas” and their “canva carousel advice” and “the trending audios” only for it to fall flat, leaving you wondering “what am I missing?”
Inquiries are coming in but you have a ton of people ghosting you, leaving you on read, and telling you that you’re too expensive
You feel personally attacked by the algorithm and are done fighting it to just connect with your clients and future clients
You literally hate social and just need it to be easier
You want your beauty biz to just look cooler online - it’s hard, overwhelming and actually adds stress to your day
You are sick of filming tons in the salon and saying “beautiful blonde lived in color by me” (can we just not… and also no more coffee inspired captions 😅)
Your clients literally never engage with your social posts - and the likes you get are mostly from your grandma and your bestie
You know your social and online presence sucks and that you CAN do better - but don’t want it to be a full time job (can you just post and let it help your business instead of feeling like a B-rate wannabe influencer?!)
Most of your posts come from “inspo” of other hair accounts and you end up making bad copies of their original content and it ends up in the beige landfill where no one see it or cares
You absolutely will not dance or do voice overs and frankly aren't even sure what to do instead
You feel old when it comes to social, are overwhelmed with the whole process and kinda want to throw in the towel - your business is doing fine without it…but really is it?? (FYI you aren't too old, you just are doing it wrong if you feel this way)
You’re giving your audience a ton of value, you love them, you show up for them, but they're seeing someone else for their beauty needs
You have people reaching out but they aren’t the DREAMIEST of the dreamy clients and the conversations feel like pulling teeth in the DMs
The root of all these problems is business messaging and client connection via social media to sell and book. Bold Not Beige is going to solve this for you.
IS THIS YOU?
“I want to be able to have everything I post have an impact and help grow my business.”
In this Program I’m going to teach you the exact messaging framework that has allowed my clients to:
Have a content system on autopilot and know exactly what they should be posting on any day (AND they end up delegating the entire process to their team because it it SOOO specific and easy)
Create all the content you need For a month PLUS in 2 hours max, AND include client communication and blogs to flush out the overall visibility and omnipresence of their business and draw in even more of the right clients
What We Will Cover:
How to make social work FOR YOU in your business and generate $1000’s of bookings monthly and retail sales
How to truly simplify social once and for all - LITERALLY THE LAST SOCIAL ADVICE YOU WILL NEED.
What to say to convert lurkers, and potential clients to buy from you and book with you - to get your viewers to engage, grow your followers with more aligned real humans who want what you offer and can’t wait to work with you.
How to share what you do, your points of difference in a sea of options that have them begging you to see you, be put on your waitlist and there are no price objections - they KNOW your value from what you do online. They WANT what you offer.
What You Get for only $37:
A 12 month business and content calendar and system to streamline salon marketing in order to actually book more clients, make more sales and make your life easier as a beauty biz owner.
A fully customizable 12 month printable and downloadable calendar with the strategic guide to help you maximize ANYTHING you post or share as well as STAND OUT and make sales according to YOUR business specifics
A Bold Not Beige Video lesson explaining EXACTLY HOW to use the system best and customize it to your beauty businesses needs.
Key watch outs and common hurdles people have with social and what NOT TO DO if you want to connect with your clients and potential clients better online
Hey, I’m Lexi:
Salon Biz coach and mentor, Salon Owner of 18 years (with a team of nearly 20) that loves to live way more than she loves to work. She figured out marketing and visibility so her salon could support her life. Yes please, more time living life and being with your family and the salon keeps on giving.
Lexi has helped DOZENS of salon owners scale their businesses to multi high 6 figures and 7 figure + salons (and her own too) and knows our industry inside and out. She has been doing this a LONG time and is here for the growth of our industry. Lexi believes wholeheartedly that she has been given her experiences and talents in order to help get more money into the hands of WOMEN - so that we can change the trajectory of our lives and our future families lives. Because that's all we really want right?? To be happy and not worry about money and spend our time doing what we love with people we love?? We have THE BEST tool to do this - THE SALON.
Other titles Lexi wears besides human and successful salon owner are: Present Mom + Wife, Host of The Ten MInute Beauty Biz Podcast, Youtuber, avid shopper, and wannabe gardener….